Cache Cœur by Jo Unveiled: A Fashionable Renaissance at Gilmerton House
In the grandeur of Gilmerton House, nestled amidst the picturesque Scottish countryside, a new chapter in fashion unfolds. Matthew Kinloch, scion of the illustrious Kinloch family, and his French partner Johanna (Jo), unveil Johanna’s much-anticipated fashion line, Cache Cœur by Jo, in Gilmerton’s splendid new event space known as 'The Laundry House' at Gilmerton House on the 21st May 2024.
Cache Cœur by Jo is a Scottish clothing brand that brings French chic to the heart of the Scottish countryside, bringing timeless elegance of French fashion to women in Scotland. What sets Jo's clothing apart is its ability to be adjusted to suit a variety of body types, ensuring that each piece feels like a personal celebration for the wearer.
The fashion show, which took place on the 21st May was not only a celebration of fashion but also a reflection on the rich fashion history and couture interwoven with Gilmerton House.
A Fashionable Legacy
Gilmerton House, in the late 1800s, served as a retreat for the Kinloch family. The ancestral abode witnessed the ebb and flow of fashion trends across generations. Once a holiday haven for Sir David Kinloch’s grandparents, who were based in Eaton Square in London, the estate exuded an air of refinement and elegance.
David Kinloch’s father, a man of cosmopolitan taste, traversed between London and America, encapsulating the transatlantic fashion influences of the early 20th century. His return to Gilmerton with his wife, Alexandra Dalziel, added a layer of sophistication to the estate's narrative. Alexandra, the sister of Diana Vreeland, a luminary in the world of fashion journalism at Harpers Bazaar and the editor of American Vogue, brought with her a pedigree that resonated with the haute couture circles of the time.
Later in the Kinloch family history books, Jean Mary Kinloch, later known as the Honourable Mrs. Richard Norton, transitioned from a sheltered Scottish debutante to an iconic figure of the Roaring Twenties. Born into a world of pre-war aristocracy, Jean embraced the fast-paced, tradition-breaking spirit of the era. As the 1920s unfolded, Jean emerged as a celebrity of mass culture, gracing magazine covers and setting trends with her chic style. Vogue hailed her as the epitome of the "new beauty," encouraging readers to emulate her meticulous grooming and fashionable flair.
The Unveiling of Cache Couer at Gilmerton House
Against this backdrop of stunning heritage, Cache Cœur by Jo emerges as a beacon of contemporary style, paying homage to the timeless elegance synonymous with the Kinloch lineage. Johanna, with her keen eye for design, has meticulously crafted a collection that marries tradition with innovation.
The Laundry House, Gilmerton’s new event space, served as the perfect canvas for the launch of Cache Cœur by Jo. Its rustic charm juxtaposed with modern amenities set the stage for a fashion spectacle like no other. As the models strutted down the runway, draped in gorgeous fabrics, the audience was transported on a journey through time, where past and present converge in a symphony of style.
Images by Anna Moffat Photography
A Gathering of Icons
The allure of Gilmerton House extends beyond its architectural splendour; it has played host to a constellation of luminaries from various fields. From sporting icons like David Beckham, who graced the estate for The Haig Club Whisky Launch, with guests attending including fashion icons Victoria Beckham and Jimmy Choo, to creative visionaries who stayed at the house as part of a SOHO House #Citieswithouthouses event, or beauty icons such as Jamie Genevieve who recently launched her new VIEVE Bathleisure™ collection at the house to beauty editors from some of the most revered magazine editors, the house has been a magnet for those who appreciate the finer things in life.
In this hallowed space, Cache Cœur by Jo finds its place among the halls of greatness, carving out a niche in the annals of fashion history. As the fashion show drew to a close, and the echoes of applause faded into the night, one thing became abundantly clear – Gilmerton House is not just a venue; it is a living testament to the enduring allure of fashion and luxury. And Cache Cœur by Jo, making its debut at this storied estate, will be etching its name into the fabric of time.
Images by Anna Moffat Photography
Gilmerton House and its surrounding grounds can cater to events of all sizes and tastes
Whether you are planning an intimate gathering or a lavish celebration, Gilmerton House boasts six distinctive reception rooms, an expanse of stunning gardens and an event space ‘The Laundy House’ that can be adapted to suit your imagination. Nestled in the heart of East Lothian, Gilmerton House is the perfect backdrop for fashion shows, product launches and events. The historic venue, with its elegant architecture and surroundings, creates a serene and welcoming atmosphere, setting the stage for an unforgettable event.
Why Gilmerton House’s Laundry House is the perfect event space for any event..
The Laundry House, Gilmerton House’s newly renovated event space, is a blank canvas, boasting a charming rustic interior with modern touches. A perfect venue for private parties and events, The Laundry House has been meticulously restored into a space that can accommodate up to 100 seated guests. Available either alongside or independently from the main house, this historic space encompasses a spacious main room with a beamed roof, a flagstone tiled floor, and a beautiful outdoor terrace.
Where is Gilmerton House?
Conveniently located near Edinburgh Airport and a short drive from the scenic coastal town of North Berwick in East Lothian, Gilmerton House is the perfect private countryside venue for any event.
This exquisite property provides numerous options for entertaining whilst offers exclusive, luxury accommodation for groups of up to 20 guests in ten immaculate bedrooms, all of which are decorated to a high standard.
If you would be interested in hosting your very own fashion show, product launch or event at Gilmerton House, please do not hesitate to contact us and we can discuss your ideas and arrange a suitable time to show you around.